Amazon Plans Big Ad Push For 2018
According to CNBC, Amazon is developing a slew of digital ad offerings. They will mostly surround the company’s e-commerce and video products to release in 2018.
The company plans on refining its algorithms to serve sponsored product listings, which appear at the top of users’ product search results on Amazon, to consumers most likely to buy the product. The site is also working on a mobile ad unit, that would be served to viewers after they see a product during a TV commercial.
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