Jony Ive To Critics Of Apple’s $5 Billion Campus: ‘It Wasn’t Made For You’

Apple’s head of design seems to be sensitive about criticism of Apple Park, the company’s new $5 billion campus. According to Business Insider, Ive dubbed critiques of the campus “bizarre,” noting it was designed for the company’s use, not for the general public. In face, in an interview at the Hirshhorn Museum in Washington, DC, earlier this week, Ive said, “We didn’t make Apple Park for other people, So I think a lot of the criticisms are utterly bizarre, because it wasn’t made for you. And I know how we work, and you don’t.” One New York Times architecture critic wrote the new campus shows “a blatant disregard not only for the citizens of Cupertino but also for the functionality of the region.” Indeed, The Economist noted the complex has more space dedicated to parking garages than to offices and workspaces combined.


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