Google And Amazon Push Smart Speakers For Holidays

Google and Amazon are offering a variety of discounts on their smart speakers for the holidays. Amazon currently controls 68% of the global smart speaker market, and the holiday shopping spree presents Google with an opportunity to boost its 28% share and eat into Amazon’s commanding lead. However, the holiday season also gives Amazon an opportunity to grow the installed base of the Echo products ahead of the release of Apple’s HomePod and a handful of other competing devices. Moreover, Amazon and Google are likely hoping that these discounts will prompt current smart speaker owners to purchase additional speakers to place around their homes.


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