‘Star Wars: Battlefront II’ Will Offer Discount To Tie In With ‘The Last Jedi’
The timing of Star Wars: Battlefront II’s release in a couple of weeks couldn’t be better, as it gives Electronic Arts a chance to hype the game before the release of Star Wars: The Last Jedi, which hits theaters a month later on December 15th.
During this week’s earnings briefing, EA CFO Blake Jorgensen noted how tying events in with big movies pays off big time with its games.
Speaking with the MP1st, he said, “That’s the way the games business always has worked. And so if you see the title on discount, don’t ready anything into that other than the fact that, that’s the way you sell games in the holidays.”
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