Apple Halted Car Ambitions Over Disagreements On What Apple Car Should Do

The so-called “Apple Car” may never come to be, thanks in large part to a lack of agreement by Apple leadership as to what such a vehicle should do. Apple has all but abandoned its original plans for building a vehicle in its own factories, and will instead focus its energies on building self-driving systems for other vehicles. Apple employees working on its car effort have experimented with everything from augmented reality dashboards to a whole new “CarOS” operating system to replacing the car’s steering wheel with a spinning sphere that would offer a wider range of movement. However, Apple executives apparently couldn’t agree on a direction for the car. Now, Apple is rededicating itself to building the underlying systems for self-driving cars — even if that means building those systems into vehicles from non-Apple manufacturers.


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